Note sull'episodio
In this episode of BAM BizTalk, Angel Garcia sits down with Ty Caffey, the owner of Ski Skeller Sports, to talk about building a thriving outdoor gear business in a place where snow is rare and passion runs deep.
This conversation dives into the unique challenges and creative strategies behind running a seasonal, niche business in West Texas — from managing ski and snowboard inventory to adapting during COVID and connecting with both college students and families. Ty shares what it’s like taking over a 60-year-old brand and building trust across generations while keeping things fun, local, and true to its roots.
Whether you're into outdoor sports, niche retail, or small-town entrepreneurship, this episode delivers practical insights for building a business that lasts.