Longevity, Touring & Running a Label (Perc) – Backstage #43

Esplicito

Perc a.k.a. Ali Wells is one of the most influential figures in techno, known for his raw, industrial sound and his label, Perc Trax. With a career spanning decades, he has remained true to his artistic vision while adapting to the ever-changing electronic music landscape.

In this episode, Perc shares his journey from working in a vinyl distribution company to becoming a globally recognized DJ, producer, and label owner. He opens up about the realities of running a label, why social media has changed the game for DJs, and how he balances creativity with business.

Expect to learn why playing warm-up sets is a lost art, the biggest challenges for emerging artists today, how to market a release without spamming people, and why staying true to yourself is the best long-term strategy—and much more.

Perc

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