Booking Management and Effective Communication (Niels Van Loo) — Backstage #34

Esplicito

In the 34th episode of the Backstage Podcast, our guest was Niels Van Loo. Dutch-born and Berlin-based, Niels began his musical journey in 2018 as an intern at the renowned Amsterdam venue De School. Later that year, he moved to Berlin and joined the artist agency Odd Fantastic as a production assistant. His responsibilities included booking travel, arranging visas, organizing tours, and managing all production-related matters.

Currently, he works at Frills as a booking manager, handling bookings for Tom Trago, Parallx, Afem Syko, Miura, gome, and Alva. Once a year, he also takes on the role of artist care at the Crave Festival in The Hague.

In this episode, you’ll learn about Niels' approach to global bookings, how he remains effective under pressure, and the importance of maintaining respectful communication, regardless of the cir ...