Business Service Architecture (feat. Debra Paul and Jonathan Hunsley)

hat is Business Service Architecture, and why is it important to business change professionals? In this BA Brew, Debra Paul and Jonathan Hunsley, authors of Business Architecture: A Comprehensive Guide, answer these question, and more. All too often, services and products just don’t work, resulting in poor outcomes for customers and other stakeholders. Business Service Architecture takes an ecosystem view, looking at how the architecture of a product or service can be better designed.

Topics discussed in this BA Brew include:

• How end-to-end thinking and taking customer feedback on board helps to eliminate ‘pain points’
• How collaboration feeds into continuous improvement
• Why getting it right matters, and the challenges and opportunities involved

The brew also explores:

• Ecosystems, build ...