Reframing Sustainability - A Cultural Approach to Transformative Change - Walter Faaij, Green Culture Lab

Explore the fusion of corporate anthropology, the business world and sustainable transformation. We’ve created and economy and society based on negative reciprocity, a culture of extraction.

That means our challenge is not about more technology or new business cases but much more about people. About our belief systems and shared values that shape our societies.

I propose to understand the sustainability transition as place of liminality, of not knowing, confusion and a power struggle. Learn how anthropological methods are harnessed to embed sustainability, circularity and impact into corporate culture – how dialogue, storytelling, and peer influence shape organizational DNA for a greener future.

Article by Walter Faaij, Green Culture Lab, illustrated by Iris Relinde, read by Anne van Muijlwijk