What Is a Go-To-Market Strategy & Why It Can Make or Break Your Business

In this episode of Access Genie, we break down one of the most powerful tools in your business toolkit: the Go-To-Market (GTM) strategy. Whether you're launching a new product, pivoting, or scaling up—your GTM plan can determine if you thrive or flop.

We cover:

Intro 00:00

Go-to-Market Strategy 01:50

Understanding Your Assignment 03:48

Product Market Channel Fit 05:33

Market Readiness 06:58

Tech & Infrastructure 08:59

Positioning Message 11:13

Segmentation 13:46

Market Planning 15:32

Launch Sequence 16:07

Post Launch 17:11

Resource Check 17:44

Distribution and Launch 18:40

Measure Your Success 20:22

Real Life Example (Canva) 23:54

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