Inside the Rise of Padel with Wayne Boich, the Man Behind the Movement

If you haven't heard of padel, what planet do you live on? The racquet sport—played on a small, enclosed court with thick paddles and fast reflexes feels like a blend of tennis and squash, minus the country club stiffness. It’s fast, it’s fun, it’s social, and more importantly, it’s the new platform for connection.

“For a generation that doesn’t have four hours or the patience for a back nine, padel is the perfect answer”, says Wayne Boich, founder of Reserve.

Padel is sticky: one game and you’re in. Which is exactly what happened to Boich. At a friend’s wedding in Europe, he found himself on a padel court, racket in hand, grinning like a teenager. A former top 5 nationally ranked tennis player who competed multiple times in the US OPEN Juniors, he fell hard and fast. What started as a curiosity became an obsession.