Notas del episodio
In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts.
Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate the journey effectively.
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Timecodes:
00:50 Meet Stella Miranda: Branding Expert
01:33 Understanding Rebranding
02:15 Types ...
Palabras clave
marketingb2bbrandinggrowthrebranding