Would You Buy Clothes You Could Never Wear? The Allure of Digital Fashion

In this episode, our intrepid (and slightly annoying) AI hosts plunge into the world of digital fashion where the big names have gone all AI and metaverse with virtual influencers, immersive platforms, games and on-demand garments. It’s just clothes, right? Think again. What’s happening in this virtual wardrobe is reshaping consumer culture, identity, and the fashion industry itself.

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Sources:

Boughlala, A., & Smelik, A. (2024). Tracing the History of Digital Fashion. Clothing and Textiles Research Journal, 0(0).