EPISODE 15 | The Six Brokers You’ll Meet in Aviation (and How They Quietly Shape Every Deal) | 12/9/25

Podcast: The Truth About the Market

Host: Jason Zilberbrand, President & CTO, VREF

Episode Overview

In this eye-opening episode, Jason reveals one of the least discussed — yet most influential — forces in every aircraft transaction: the broker.

Not the airplane. Not the market. Not the valuation model.

The broker.

Using a fictional—but extremely realistic—2012 Citation CJ3, Jason demonstrates how six different broker archetypes can turn the same airplane into six completely different stories.

The asset never changes. But the narrative does. And the person telling the story often determines whether a deal becomes effortless… or collapses in confusion, friction, and regret.

Whether you’ ...