Symon Thurlow: We 4 X'd our earn-out! Here's how.

Symon Thurlow didn’t set out to sell his business — but when opportunity knocked, he took the deal and stayed on for seven more years. What followed wasn’t just a transition. It was a transformation.

In this episode, we unpack what really happens when you scale a niche services business to $20M+, navigate an earnout with zero prep, and lead post-acquisition without losing your identity. From trusting your gut to learning the language of corporate, Symon’s story is proof that exits aren’t just about walking away — they’re about stepping into the next version of yourself.

Whether you’re building a business, considering a sale, or already on the inside post-acquisition, this conversation offers grounded insights into navigating the long game.

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