Jack Bunker didn’t start a brand in college. He started one in high school — and not an easy one.

In this episode of This Dude Started Something, we sit down with Jack Bunker, founder of Blow It Gum, a liquid-core caffeine gum built to do one thing: make a boring product loud again.

Please note: This episode was recorded at 1:00 AM and may include some spontaneous tangents.

Jack walks us through how a random moment at school turned into a real consumer brand, why he built the brand before the product, and how he spent months hunting for a chemist while most kids his age were playing Fortnite.

“I wanted to find something boring that everyone uses every day and just try to make it cool.”

From giving away 70% of his first shipment