Hiring a big-company VP of Sales might feel safe. It might also be the fastest way to stall your growth.

Mark Gordon says the biggest mistake small businesses make is copying enterprise hiring playbooks. If you are trying to go from zero to one, you do not need someone who can run a system. You need someone who can build one.

Alyssa Nolte and Mark Gordon dig into what it really takes to scale a startup. They talk about the difference between going from 30 to 300 and going from zero to one. They explore why brand equity matters, why “figure it out” people win, and why waiting until you feel ready is a trap.

If you are building a business, hiring your first sales leader, or trying to rethink the future of customer relationships, this conversation will challenge how you think about growth.

Why listen?

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