Insight work is not the problem. How we use it is.

If you lead marketing, product, or customer strategy, this conversation will stretch you. Jill Axline brings a bold take: too often, research becomes a one time event instead of a living system. Alyssa Nolte brings the lens of a working researcher and business builder. Together, they explore how to rethink customer insight for a world that moves in real time.

This is not about replacing research. It is about strengthening it. Faster feedback. Better governance. Smarter use of AI. And a deeper focus on how customers think, feel, and act.

If you care about customer experience, B2B marketing, AI in research, and real world decision making, this one matters.

3 Key Takeaways:

1. Great research must connect to action. Insights should not sit in decks. Th ...