Stewardship Beats Selling Every Time with Katherine Lacefield

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Rethinking how trust, relationships, and real human connection drive growth.

Most organizations ask for money too fast. They sell, pitch, and blast emails… then wonder why people tune out. Alyssa Nolte sits down with Katherine Lacefield to rethink what actually builds loyalty. The answer is stewardship. Real relationships. Treating people like humans, not transactions.

If you work in sales, fundraising, customer success, or marketing, this episode will change how you think about growth and long-term trust.

Why you should listen This conversation breaks down why constant selling hurts credibility and how curiosity builds stronger customer and donor relationships. You’ll hear practical examples from nonprofit fundraising, sales, and real-life moments that show why stewardship works better than pressure.