How We Unlocked £450k of Gift Aid Income for RSPCA

New Podcast Episode: How We Unlocked £450k of Gift Aid Income for RSPCA🎙️

💡 Could your charity be sitting on thousands—or even millions—of pounds in unclaimed Gift Aid? 💡

In this episode of Angel's Top Telemarketing Trends podcast, we dive into how applying the concept of behavioural economics in telemarketing can transform your Gift Aid penetration rates and unlock untapped income.

We’re joined by Phoebe Cooper, MBA Marketing Manager for Committed Giving at RSPCA, who shares how we helped the charity tackle a major challenge: £1 million in unclaimed Gift Aid.

🔎 Key takeaways:

✅ Why telemarketing proved to be the breakthrough channel to engag ...