Membership Perks: Low Effort, High Value

Membership…that is, charging a listener monthly for bonus content…is a great way to make money with your podcast. 
But you need to be cautious. 
It’s tempting to offer a TON of bonuses to make the membership seem more valuable.
But what if no one…or even worse…ONE person…signed up. 
If one person signs up, you’re on the hook for all of those extras.
Instead, take this approach:
First, test the waters. Ask your mailing list or listeners what they want to see more of. Don’t ask them if they would pay (most people will say yes to theoretical spending). Just ask what they want to see more of. Guage response. If no one responds, focus on building your audience first. But if a good number of people respond, it’s time to start thinking about your perks.
Start with low-hanging fruit. I like to call those things low effort, high rewar ...