Conscious Rap, Self-Worth & Building a Platform for Artists: Vintage $oul

Edmonton’s got talent — and Vintage $oul is proof. In this episode, we sit down with the Edmonton-born artist to talk about conscious, self-aware, old-school leaning hip-hop, why he wants listeners to take a hard look at their lives, and how his music pulls from real experiences like homelessness, family history, and survival-mode independence.

We also get into the behind-the-scenes reality of being an artist here: being picky with the craft (sometimes to the point of five masters on one song), switching producers, stepping away from “flex” music into meaning-first records, and the financial grind of trying to travel, perform, and keep creating.

And then there’s River City Radio / North Web Media — something he built to create a bigger platform for local hip-hop, with the goal of helping unify the Edmonton scene.