Brandformance: What it is and why we need it.

What better way to kick off the first episode of Small Plates, Big Ideas than speaking to the topic that covers both of our professional backgrounds…creative and branding vs. performance.

In this episode, we dive into Brandformance — where brand marketing and performance marketing start to merge.

It’s been a long time coming and 5 years ago, we might not have been able to sit at the table together and agree on our marketing practices. BUT we’re seeing a shift in the industry. Not only a shift where a creative and a performance marketer can sit together over a plate of Gyozas and agree with each other but where brand and performance teams are becoming less siloed.

We explore how this is happening with the introduction of incrementality testing which helps us to understand the true value of marketing. Both upper f ...