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Breaking Barriers with HE Shaikha Al Nowais: The First Woman to Lead UN Tourism on Purpose & Impact

She Leads por Forbes Middle East

Notas del episodio

On this World Tourism Day, She Leads brings you an extraordinary conversation with a trailblazer rewriting the global story of travel.

H.E. Shaikha Al Nowais has just made history as the first Emirati and first woman elected Secretary-General of UN Tourism — placing her at the forefront of one of the world’s most influential platforms for peace, sustainability, and inclusive growth.

In this episode, she reveals:

• The defining moments that prepared her to lead 160+ nations.

• Why tourism is not just leisure — but a driver of ecosystems, economies, and dignity.

• Her five-pillar global vision for sustainability, digital equity, economic empowerment, cultural exchange, and ethical governance.

• How Expo 2020 became a blueprint for global collaboration.

• Why empowering women, youth, and artisans is c ... 

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