Standalone Hotels: It’s Time to Stop Copying Big Brands & Start Thinking Smarter

At a recent event, I spoke with a hotel owner who asked, “How are we supposed to compete with big brands?” That question stuck with me. In this episode, I break down why copying branded hotel strategies doesn’t work for independent properties — and what to do instead. I’m sharing 5 practical shifts you can make today to grow smarter, not bigger.

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