MKTG \\ The Customer Journey \\ Part 2

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Welcome to a groundbreaking three-part series on PRO/JECT where we unravel the intricate path of the Customer Journey and the pivotal role of finding the right audience in your digital marketing endeavors. Join me, Christina, as we embark on a journey to decode the art and science of reaching your ideal customers effectively.

In this series, we dissect the potent realm of digital advertising and its ability to precisely target your desired audience through advanced algorithms. But here's the catch - digital ads can falter if you lack a deep understanding of your customer base. Understanding their interests, occupations, demographics, and beyond is the secret sauce to a successful digital marketing strategy.

Alongside this series, we have an