Ep 2. - From Childhood Memories to Retail Reality - Tracy Luckow

In today’s episode, we’re featuring Tracy Luckow, co-founder of Whipnotic, a disruptive CPG brand that’s reinventing whipped cream with a patented flavor-swirl design.

Alongside her sister Lori, Tracy has turned an everyday grocery item into a DTC sensation that’s shaking up shelves and creating buzz in the food and snack industry.

In just three years, Whipnotic has:

✅ Built a loyal following with eye-catching packaging design

✅ Scaled rapidly across retail and DTC channels

✅ Proven how creative branding and marketing can transform even a “commodity” product into a premium experience

We’ll break down:

- How Whipnotic uses packaging as a marketing tool to stand out in crowded aisles

- The role of storytelling in CPG brand growth

- Lessons for founders building food, candy, or snack brands in t ...