Lisa Morton: From washing cars to tackling sexism - and why Gary Neville is a true leader

Lisa Morton is a doyen in the world of Manchester PR.

She’s the founder and CEO of PR and marketing agency Roland Dransfield, which she named after her mentor who got her into business at the age of eight.

“He bought me a bucket and sponge and told me ‘you’ve got a car washing round’,’’ she recalled. “He taught me about repeat customers, attention to detail and raising your prices on the back of good performance.”

Morton, who once sold ladybirds in matchboxes to make money, founded her PR company in her 20s while juggling raising two young children.

“It was terrifying,” she said. “I thought ‘if I lose the business I’ll have no way of feeding my kids. What do I do?’.”

Morton also told the Northern Leaders podcast about the repeated sexism she endured, especially at the start of her career.

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