Notas del episodio
"Champagne clientele are those dream clients... they're looking for somebody who wants to be alongside them as a strategic vision because they want to stay in their genius zone." In this captivating episode of Milestone Moments, host Sheila Slick interviews Reland Logan, a visionary brand strategist who specializes in catapulting women-owned consulting agencies to unprecedented success through her innovative Brand Extraordinary Method.
Logan shares her inspiring journey from fashion marketing to founding her own agency during the pandemic, driven by her mission to amplify women's voices and help them break through glass ceilings. She introduces the concept of "champagne clientele"—dream clients willing to pay premium prices for strategic partnerships rather than transactional services. Unlike clients at the bottom of the ma ...
Palabras clave
Luxury brand positioning strategyPremium client acquisitionHigh-end branding techniquesWebsite conversion optimizationWomen-owned business growthHigh-ticket client acquisitionCommunicating brand valueBrand transformation strategy