Notas del episodio
In this episode of Marketing Your Wellness Business podcast, I discuss a business lesson learned from Napoleon Bonaparte. The main concept is 'dazzle and astonish', which Napoleon used to establish new governments. Here are some of the points discussed in the episode:
- A simple sentence that helped Napoleon conquer vile nations and kings and how it can help you conquer your competition.
- The mindset that helped McDonald’s develop an offer that rapidly took over the fast food industry (and blew away the competition) in 2011 and how you can apply it to your health business.
- How to win market share even when you don’t have the size, resources, connections or status of your competition.
- The 200-year-old “force” that a measly coffee company used to create a brand so strong that they got to collaborate ...
Palabras clave
Marketingemails businesshealth