Jaime Cabrera, VP Group Creative Director, Innocean

In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss:

• Experiential marketing
• How the creative industry has evolved over the years and what key trends are shaping the future
• Jaime's best advice for marketing directors/CMOs on how to work with agencies

Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip

Get Jeremy's book,