Inventor Reveals Market Research Methods for Overcoming Crippling Self-Doubt

Manufacturing Insiders por Nate Wheeler

Notas del episodio

Jess Gupta is the founder of Nightside, a company that manufactures specialized bedside lamps designed for nighttime reading. His company developed an innovative optical projection system that combines ambient lighting with a focused spotlight in a single device. Watch as Jess shares how he transitioned from lawyer to entrepreneur and navigated the five-year journey from concept to manufactured product. He discusses overcoming design challenges, building manufacturing partnerships, and creating a product that solves the common problem of reading in bed without disturbing a partner.

Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below.

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