Building AI Native Products for the Outdoors w/ Alex Maier, President @ onWater

Most companies stop at “ask the bot a question”. onWater wants to go further, building an app that can answer “Should I go today?” and then quietly handle everything that comes after yes.

In this episode of Artificial Insights, Daniel talks with Alex Maier, now President of onWater. His team has been working on a simple idea with complicated stakes: help people decide where to fish or paddle, understand the real conditions on the water, and act on that information without forcing users to dig through dozens of screens or data sources.

Alex explains how they approached AI native design, how they stitched fragmented environmental data into a single system, and what it took to add features that can safely guide beginners while still giving experts real depth. He also shares how onWater is using computer vision to turn fish photos into us ...