PR, Power Moves & Sundae Secrets: Inside Montreal’s Freshest Agency

This week on If You Know, You Know, I’m sitting down with the powerhouse women behind Sundae Creative Agency, the Montreal-based PR and creative firm making waves with campaigns that actually hit. From starting their agency and carving a lane in Montreal’s bilingual, creative scene to navigating wins, challenges, and a few PR secrets along the way, we get into what it really takes to run a successful business in this industry.

We’re talking behind-the-scenes strategy, the reality of saying no to the wrong clients, the pressure of always being “on,” and of course, their proudest wins. Plus, I couldn’t let them go without some fun rapid-fire questions — including what flavor Sundae would be if it was, well… an actual sundae.

If you’ve ever been curious about PR, starting your own agency, or just love hearing badass women building somet ...