Notas del episodio

In this episode, Akanksha (Director of Marketing & Communications at Growth Natives) and Abeer (Director of Marketing & Communications at DiGGrowth) unpack the real meaning of data monetization—beyond the buzzwords.

They dive into:

  • Why most companies are sitting on a goldmine of data but failing to act on it
  • The shift from static dashboards to dynamic decision-making
  • How Analytics-as-a-Service (AaaS) is making insights more accessible, scalable, and actionable
  • Real-world examples from luxury retail, SaaS, telecom, and food delivery
  • What it takes to build a data-first culture—people, process, and tech
  • The future of data sharing, AI-led predictions, and compliance-by-design platforms

Whether you're a marke ... 

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Growth Marketing Pod,boost ROIgrowth marketingtech growth B2BLead managementSaasAIDigital transformation strategiesAI in business growth