Customer-Centric Strategies for Sustained Business Growth

In this episode of Growth Digger, host Taran Nanda welcomes SaaS leader Sami Hero to discuss strategies for navigating growth challenges and driving success in turbulent times. Sami, a global SaaS expert with a career spanning multiple continents, shares his insights on growth strategies, overcoming the pandemic's challenges, and building resilient teams.

Key discussion points include:

• Overcoming business disruptions during the pandemic.
• Innovative strategies to retain customers and adapt to market changes.
• The importance of cross-functional collaboration between marketing, sales, and customer success teams.
• Continuous testing, growth hacking, and the evolution of customer journeys.
• Why every touchpoint matters in the customer lifecycle, and how to maintain a growth-focused mindset.