Getting to Hell Yes: Adrian Danila and Chris Moreno on Multifamily Sales in 2025

🎙️ Resident-Centric Innovation and Operational Excellence in Multifamily

In this episode, Adrian Danila, a 21-year multifamily veteran, and Chris Moreno, a PropTech pioneer and venture capitalist, outline a roadmap for thriving in the dynamic multifamily industry. With insights on technology, cultural alignment, and resident-first strategies, they highlight how multifamily operators can achieve a resounding "Hell Yes!" in both operations and sales.

🔑 Key Highlights

1️⃣ Challenges in Multifamily:

• 🏠 Evolving Resident Expectations: Residents now demand seamless, tech-enabled experiences akin to Uber or Amazon.
• 🛠️ Outdated Operations: Many operators still rely on manual workflows, risking comp ...