The Rise of AI Influencers

In this episode of Digital Dialogue, we explore the rise of AI social media influencers and their growing influence on digital marketing. From the creation of virtual personas like Lil Miquela, Shudu, and Lu do Magalu, to the ethical dilemmas they present, we delve into how these AI-powered influencers are reshaping the way brands interact with audiences. We also examine the technological processes behind their creation, the opportunities they offer for marketers, and the potential risks they pose in terms of authenticity and mental health. Will virtual influencers become the norm in the future of marketing? Tune in to find out!

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