Why Are We in Business: To Make Money

Coach What Matters Podcast – Episode 2: Why Are We in Business: To Make Money

In this thought-provoking second episode of Coach What Matters podcast, host Amber Cash is joined by Cesar Flores, Founder of Coach What Matters, for a deep dive into one of the most common yet complex questions in business: How do businesses shift from chasing revenue to building value-driven growth?

Together, they explore the tension between chasing profit and delivering lasting value. Drawing from his 20+ years of executive coaching and leadership experience, Cesar unpacks how overemphasizing revenue as the primary measure of success can lead to short-term thinking, cultural burnout, and missed opportunities for sustainable growth.

Amber and Cesar discuss how a revenue-first minds ...