H&M: Liberating fashion in China for the many

Why does H&M double down on China when other multinationals are playing wait-and-see? What's behind the bold bet on brick-and-mortar stores in the world's most digitally advanced market? And why can't numbers alone explain China?

Guest: Saed El-Achkar, President of H&M Group Greater China Retail

For a comprehensive article about fast fashion in China - check this link: https://www.linkedin.com/pulse/fast-fashion-china-ultimate-test-global-retail-jacob-johansen-tuucc

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