What do broken bones, childhood rooftop stunts, and multimillion-dollar business decisions have in common? In this episode, Jeff Burgess reflects on how a lifelong habit of taking flying leaps — sometimes reckless, sometimes calculated — shaped his growth as an entrepreneur and leader.

From a childhood spent learning cause and effect the hard way to bold, high-stakes decisions in the early days of building BCD, Jeff shares why risk-taking doesn’t mean ignoring consequences — it means having the courage to act anyway. He walks through a pivotal moment when trusting instinct, transparency, and relationships led to a $14 million breakthrough that changed the trajectory of his company.

A candid, story-driven episode about courage, calculated risk, and why playing the game will always beat watching from the sidelines.

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