The Common Enemy – Branding, Psychology & Storytelling

Episode: The Common Enemy – Branding, Psychology & Storytelling

Is a strong brand story missing a villain? In this episode, our two contrasting hosts – the sharp strategist and the intuitive psychologist – dive into the provocative idea that creating a common enemy can unite audiences and supercharge your message.

💥 From classic advertising tactics to modern personal brands, we explore:

• Why humans bond more easily over shared opposition
• Historical and modern examples of “us vs. them” in branding
• The psychological roots of tribalism and how marketers use it
• Ethical concerns: When does positioning become manipulation?
• How small and medium businesses can use this subtly and wisely

🔍 Whether you're building a brand, writing copy, or shaping a pe ...