The Psychology of First Impressions – Branding Beyond the Logo

Why do we trust some brands in seconds and click away from others without a second thought? In this episode, Alex and Nina break down the surprising psychology behind first impressions — from gut reactions and visual design to color psychology, implicit bias, and credibility. Learn how brands shape our snap judgments and how you can use science-backed strategies to create instant trust. You only get one chance to make a first impression — make it count.