From Journal Articles to Marketing Copy: Writing for Business Impact

Understanding your audience through market research and buyer personas is crucial for effective content creation. Craft compelling headlines, use storytelling with evidence, optimize for SEO, and continuously refine your strategy based on feedback to enhance engagement and impact.

KEY TAKEAWAYS

1. Know Your Audience: Conduct thorough market research, use analytics, and create detailed buyer personas to understand what resonates with your readers
2. Craft Compelling Headlines: Use powerful adjectives, numbers, and questions to hook readers, and always clarify the value proposition
3. Balance SEO with Natural Writing: Optimize content for search engines while maintaining an engaging, natural flow that prioritizes reader experience
4. Use Storytelling and Evidence: Combine relatable stories with data and research to buil ...