One of the easiest ways to promote your podcast is using audiograms.
So what is an audiogram and how can you create them for your own podcast?
Read on for answers to both questions!
What Is an Audiogram?
An audiogram is a sharable snippet that includes audio, transcriptions, and visual art.
Podcasters use audiograms to promote their show by providing people with an engaging preview of new episodes.
Audiograms can be shared across various social platforms like Twitter, Instagram, Instagram Stories, Facebook, TikTok and more.
How to Use Audiograms to Promote Your Podcast
There are multiple tools you can use to create audio grams. Here’s more information on our three favorite audiogram creators: PodViz, Headliner, or the aptly titled software Audiogram. Let’s dive in! 🌊
PodViz
RSS.com’s PodViz technology offers an alternative to traditional audiogram creators, with features designed specifically for podcasters. The technology includes automatic video creation from audio episodes, chapter integration, and high quality video output. If you have an RSS.com account, you can also access the direct YouTube publishing integration.
PodViz is particularly valuable for podcasters who want to expand to YouTube, create professional-looking video content, maintain consistent branding, and save time in content creation.
PodViz is available for all podcasters here.
How to use PodViz to convert your podcast episodes into videos
If Your Podcast is Hosted on RSS.com:
1. Log into your RSS.com dashboard
2. Go to the “Distribution” tab
3. Link your YouTube channel to RSS.com
4. Configure YouTube settings:
– Select a specific playlist for your podcast
– Set video visibility (public, private, etc.)
– Specify if the podcast is made for kids (typically “No”)
5. When you want to convert an episode:
– Look for the video icon next to your episode (it will turn purple when YouTube integration is active)
– Click the icon
– Optionally customize the video title and description for YouTube SEO
– Click “Publish episode”
6. PodViz will automatically convert the episode and upload it to YouTube
If Your Podcast is Hosted Elsewhere:
1. Visit RSS.com/podviz
2. Copy and paste your podcast’s RSS feed or enter the name of your show
3. Verify ownership of your podcast
4. Then, the tool will:
– Analyze your latest episode audio
– Create a video file
– Send you an email with the converted video
5. You’ll need to manually upload the video to YouTube
Key Benefits of PodViz:
– Free audio-to-video conversion
– Preserves chapter art and metadata
– Supports Podcasting 2.0 features
Note: For the best experience and automatic YouTube publishing, consider switching your podcast hosting to RSS.com.
Headliner
Headliner automatically turns your podcast episodes into engaging videos you can share across your social media channels. Below is an example of an audiogram created using Headliner.
Dropping that Patreon Fire Episode! Bring Snacks or ELSE!! #headlinerapp #podcast #podnation pic.twitter.com/BzS56ZN1jk
— Book of Lies Podcast (@Bookofliespod) October 29, 2021
🎬 How to Create an Audiogram Using Headliner
If you’re ready to get started creating Audiograms for your show, check out this step-by-step video tutorial below to learn how to create an engaging audiogram using Headliner.
Headliner Features
With Headliner, you can easily edit and promote your podcasts, organize your media files, and more.
Animations– Headliner allows you to customize artwork and add animations to make your visual more interesting and engaging.
Easy Social Sharing – Headliner makes sharing on social easy by automatically promoting your latest podcast episodes on platforms like Facebook and Twitter with a single click. Your videos will also be also optimized for sharing across every social channel.
The app allows you to take podcast clips that can be used in social media posts, so you can increase your reach by making it easier to share your work.
Publish to YouTube – Uploading podcast episodes to YouTube is also quick and straightforward, allowing you to upload up to 2 hours of recording at a time.
Audio Transcriptions – Podcast sound bites can be auto transcribed and uploaded as text to your blog and videos, which will help increase engagement.
Manage Multiple Shows – Headliner also allows you to simultaneously manage multiple podcasts from one dashboard, making it easy for social media managers, assistants, or anyone who works with several product creators to keep a pulse on everyone’s projects.
Headliner Plans
Forever Free Plan – This free plan allows for 5 videos per month, unlimited watermarked videos, and 10 minutes of transcription per month.
Basic – This plan costs $7.99 per month, and allows 10 videos per month, use of your own fonts, and unlimited transcription.
Pro – This plan costs $19.99 per month, and allows unlimited videos, use of your own fonts, and unlimited transcription.
You can learn more about Headliner’s pricing plans here.
Audiogram
Audiogram allows you to share key moments from your podcast episodes into engaging videos for your social channels.
Below is an example of an audiogram created using Audiogram!
Will keyword search kill #Instagram hashtags?
A recent IG update shakes up content discovery.
Learn more on the @smexaminer Social Media Marketing Talk Show pic.twitter.com/ayAMQn7pVT
— Audiogram (@GetAudiogram) December 28, 2020
🎬 How to Create an Audiogram Using Audiogram
If you’re ready to get started creating Audiograms for your show, check out this step-by-step video tutorial below to learn how to create engaging social videos using Audiogram.
Audiogram Features
Easy to Use – With the simple click of a button in Audiogram, you can create shareable videos that you can share on social media, in embeddable players, and even in your email newsletters.
The process only takes a couple of minutes and gives you a transcribed copy of the Audiogram that can be shared across all your social platforms.
Templates – The Audiogram software offers users pre-designed templates that can be customized to fit your brand.
Analytics – Analyze the performance of your audiograms with a full suite of analytics that you can use to track how well your Audiogram is performing.
Automatic Transcriptions – Simply upload a clip from your episode and Audiogram will transcribe the text, making adding captions to your Audiogram a breeze!
Audiogram Pricing
Free Plan – This free plan allows for 2 videos per month, transcribed captions, and watermarked videos.
Pro – This plan costs $19 per month, and allows up to 15 videos, transcribed captions, and no watermark.
Elite – This plan costs $29 per month, and allows up to 30 videos, transcribed captions, no watermarks, and HD Video export.
More Audiogram Tools
Headliner and Audiogram aren’t your only options. Here are a few other audiogram creation tools to check out:
- Reel – Plans start from free up to $20/month
- Wavve – Plans start from free up to $32.99/month
- Vokal – Plans start from free up to $40/month
- Recast Studio – Plans start from free up to $149/month
💡 Pro tip: Add your podcast to Facebook and Facebook will automatically create audiograms of your episode’s that it will publish on your News Feed.
Hopefully you are excited to utilize audiograms as a powerful promotion tool to to create engaging content, effortlessly brand yourself, and build a loyal community of listeners!
