If you’re looking for how to add a podcast to Facebook, you’ve come to the right place! Unfortunately, Facebook discontinued its podcast hosting service back in June 2022.
The good news is, while you can no longer add a podcast to Facebook via RSS feed, Facebook is still one of the biggest platforms in the world. There’s plenty you can do to promote your show there and grow your audience.
If you’ve been searching for how to add a podcast to Facebook, this guide will show you what actually works in 2026.
Why Facebook Still Matters for Podcasters
Facebook has over 3 billion monthly active users. That’s a massive pool of potential listeners. The key is showing up consistently and giving people a reason to click play.
Here’s how to do it.
Create a Dedicated Facebook Page for Your Show
If you don’t already have one, set up a Facebook Page specifically for your podcast. This keeps your show separate from your personal profile and gives listeners a place to follow you, find past episodes, and engage with your content.
Your page should have:
- Your podcast cover art as the profile photo
- A banner image that reinforces your show’s topic or brand
- A clear, keyword-rich description of what your podcast is about and who it’s for
- A link to your podcast website or your RSS.com public podcast page in the bio
Once your page is set up, treat it like a content hub for your show.
Here’s an example of Facebook page for a podcast hosted by our social media strategist Ashley for her podcast More Movement Please:
Share New Episodes as Posts
Every time a new episode drops, share it on your Facebook Page. Keep the copy short and direct. Tell people what the episode is about and why they should listen.
A few tips:
- Lead with the most interesting thing from the episode, a surprising stat, a strong quote from a guest, or the main takeaway
- Include a direct link to the episode so people can click straight through to listen
- Ask a question in the post to encourage comments and boost reach
From your RSS.com dashboard, you can share new episodes to Facebook in one click. The social sharing tool pulls your episode title and link automatically, so you can customize the message and post in seconds.
Here’s an example of what a social media post will look like on your page when shared from your RSS.com dashboard:
Use Facebook Reels and Video Clips
Short video clips are one of the best ways to get your podcast discovered on Facebook right now. Reels in particular get strong organic reach compared to text or link posts.
A few ways to use video for your podcast on Facebook:
- Pull a 30 to 60-second clip of a great moment from the episode and post it as a Reel
- Use audiograms (animated audio waveforms with captions) which work well as short-form video content. If you have an RSS.com paid plan, you can create audiograms of your show for free using our PodViz technology. Then, just edit them into shorter clips using your favorite video editor such as Clipchamp, Opus Clip, or CapCut.
- Record a quick 30-second “here’s what we’re talking about this week” video to go alongside the episode link
You don’t need a big production setup. A short, genuine clip of the best moment from your episode is enough.
Here’s an example of what RSS.com’s audiograms look like:
This show is Podcast Network Insights, and it’s hosted by our Head of Relationships, Greg Wassermann.
Build Community with a Facebook Group
A Facebook Page broadcasts to your audience. A Facebook Group gives them somewhere to talk to each other.
Groups can work really well for podcasts with a niche topic or an engaged community. Listeners can share episode reactions, ask questions, and connect with other fans of the show. You can use the group to gather topic ideas, run polls, and build the kind of loyalty that keeps people coming back every week.
You can run both a Page and a Group, and link them together in Facebook’s settings so they’re connected.
Consider Facebook Ads
If you want to reach new listeners fast, Facebook’s ad platform lets you target people by interest, location, age, and more. You can run a short campaign promoting your best episode or your show in general.
You don’t need a huge budget to test it. Even a small spend can help you figure out what kind of creative and copy resonates with new listeners before you scale up.
Stay Consistent
No single post is going to build an audience. What works is showing up regularly, sharing good content, and making it easy for people to find and listen to your show.
Share directly to your Facebook account from your RSS.com dashboard. Simply use our one-click sharing each time a new episode goes live. That way, promotion becomes part of your publishing workflow rather than an afterthought.
Want to learn more? Check out our video How to Promote Your Podcast on Social Media and Attract New Listeners!
Ready to start your podcast or switch to a host that makes promotion easy? Get started free with RSS.com.
