eCommerce on Fire

eCommerce on Fire

by Adam Kitchen

Entrepreneurship Marketing Technology

Creating interactive Quizzes for Shopify to Personalise the Customer Experience - with Gen Furukawa, Co-founder @ Prehook

Gen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores. Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales. In this episode of eCommerce on Fire, Gen discusses: - The fundamentals of a strong quiz for your store - How to avoid "Quiz Fatigue" for your audience - How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations - How quizzes can help segment your audience and provide more granular retargeting campaigns - Future benchmarks on quizzes and how he's working to unravel data for brands Learn more about Prehook here: https://prehook.com/

Building a premium Golf Club brand with Tyler Sullivan, Founder @ BombTech Golf

Tyler Sullivan is the founder of BombTech Golf and the email marketing agency Ecomm Growers. In this episode of eCommerce on Fire, he shares with Adam: - How he uses systems to scale his businesses - His favourite marketing channels for growing BombTech - His two "Ah-ha!" moments that led to his two businesses - How he went into business with his best employee from BombTech Find out more about BombTech Golf here: https://www.bombtechgolf.com/

How to create an SEO strategy for your eCommerce store in 2021 with Silvia Del Corso, Founder at PinkSEO

Silvia Del Corso, founder @ PinkSEO Marketing shares her insights into how SEO is evolving and what e-commerce merchants can do to win with the platform in 2021 and beyond. Silvia discusses: How to use Pillar Content to drive traffic to your eCommerce store The 3 fundamentals of SEO: clean code, quality content, and site speed and how it effects performance How to use a blog to generate inbound traffic to your website The best SEO hacks and strategies to drive growth in 2021 and beyond How algorithm changes can impact your store and how to prepare to weather the storms Find out more about Silvia's work at https://www.pinkseo.marketing/

Using Loyalty Programs to Scale Your Store Profitably with Kasia Migas & Zach Priest @ Loyalty Lion

We're joined by Kasia Migas and Zach Priest at Loyalty Lion to discuss how to create a loyalty program that engages your customers and drives lifetime value. We cover: - The fundamentals of a successful loyalty program - How to hit the ground running with a loyalty program for your store so that customers can understand it quickly - Best loyalty events to triggers email flows with and build campaigns around - Some of the best eCommerce brands now using loyalty programs to drive lifetime value Learn more about Loyalty Lion here: https://loyaltylion.com/

Customer Journey VS Company Journey with Jon Ivanco, Founder @ Boon Road

One of the most disruptive speakers in eCommerce right now, Jon Ivanco joins Adam to share his opinion on the state of our industry in 2021 and why most conventional marketing metrics and KPIs are bullshit and affecting our ability to build brands for the ages. Jonathan discusses: - Customer journey vs Company journey - Why eCommerce is fucked up right now and needs a drastic change for businesses to survive - How to stand out in a commoditized space - How to leverage owned marketing in a way that drives LTV and customer experience Why co-marketing is such an underutilized feature in eCommerce and how to approach it in your post-purchase journey

Building the #1 App on Shopify with Ben Jabbawy, CEO @ Privy

We spoke to the CEO of Privy, Ben Jabbawy, on how he created the #1 app on the Shopify store. Privy is an email marketing tool for eCommerce stores with a suite of tools to help with conversion include pop-ups, email & SMS. Ben talked about the following: - The best ways to set your pop-ups to convert first-time visitors - The biggest email marketing (and SMS marketing) mistakes brands make - The brands he's most excited about in eCommerce in 2021 - What the biggest trends in eCommerce are going to be in 2021 - How Privy can help your store reach its first $1million in sales Learn more about Privy here: https://www.privy.com/

How to skyrocket eCommerce growth with SMS Conversational Marketing with Lisa Popovici, Co-Founder at Carloop

Lisa Popovici, co-founder of Cartloop discusses the power of conversational marketing via SMS and how her start-up Cartloop is powering eCommerce growth with this unique approach to abandoned carts. In this episode, Lisa shares: Cartloop's unique approach to SMS marketing that isn't invasive and focused on a conversational approach to the consumer The best SMS abandoned cart strategies How to combine SMS & email harmoniously for best results in eCommerce Cartloop's case studies to date and how they've rapidly grown the revenue of the brands they've worked with

Facebook Ads for High Growth eCommerce Brands with Peter Carter, Founder of Rainy City Consulting

Facebook Ads expert and founder of Rainy City Consulting Peter Carter discusses the state of play with Facebook Ads in 2021. We cover: - Newbie to FB Ads for Ecomm: where should I start and what are the keys to success? ] - Facebook ads as an 'ecosystem' - how does this look? - How can you create high-quality creatives on a budget for FB Ads? -I've heard you talk about 'pre-selling' - how does that work? Blended ROAS and why it's important - What does the future look like for FB ads?

Pioneering Customer Value Optimization with Valentin Radu, CEO @ Omniconvert

Omniconvert CEO Valentin Radu discusses the importance of Customer Value Optimization on the eCommerce on Fire podcast. Valentin shares why: - The LTV:CAC ratio trumps all in e-commerce - The Net Promoter Score (NPS) and how to use this in a conducive way to grow your business by surveying your customers - Best ways to increase CLV and decrease CAC

Using data effectively to scale your store with Justin Butlion, Founder of Project BI

Justin Butlion is a Business Analyst and expert in Analytics & Data. He's also the founder of https://projectbi.net/ Justin previously headed the performance marketing division for Yotpo in Israel, one of the fastest-growing SaaS companies in the world. In this episode of eCommerce on fire, he covers: - Solving the riddle of attribution for eCommerce companies - How to monitor key metrics when scaling your store to ensure it's sustainable - Strategies to enhance Customer Lifetime Value - How to not dwell on data in your business and make it actionable

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