Pioneering Customer Value Optimization with Valentin Radu, CEO @ Omniconvert
eCommerce on Fire by Adam Kitchen
E4
Apr 6, 2021
45:13
Episode notes
Omniconvert CEO Valentin Radu discusses the importance of Customer Value Optimization on the eCommerce on Fire podcast.
Valentin shares why:
- The LTV:CAC ratio trumps all in e-commerce
- The Net Promoter Score (NPS) and how to use this in a conducive way to grow your business by surveying your customers
- Best ways to increase CLV and decrease CAC
Keywords
ecommerce
adam kitchen
shopify plus
valentin radu
omniconvert
customer lifetime value
data analytics
customer value optimization