Justin Butlion is a Business Analyst and expert in Analytics & Data. He's also the founder of https://projectbi.net/​

Justin previously headed the performance marketing division for Yotpo in Israel, one of the fastest-growing SaaS companies in the world.

In this episode of eCommerce on fire, he covers:

- Solving the riddle of attribution for eCommerce companies

- How to monitor key metrics when scaling your store to ensure it's sustainable

- Strategies to enhance Customer Lifetime Value

- How to not dwell on data in your business and make it actionable