Creating a luxury skincare brand with Ogee Co-founder Alex Stark

We sat down with Alex Stark, co-founder of Ogee, a luxury skincare brand in the e-commerce space: https://ogee.com/​ Alex discusses with Adam:

- How he entered eCommerce with his two co-founders with zero experience in the space

- His struggles at the beginning with a custom-built website that didn't perform as he wanted it to.

- Why migrating to Shopify allowed them to scale

- How to avoid being burnt by freelancers, gurus and agencies and find competent people to help scale your business

- His favourite marketing strategies that have helped Ogee grow

- Ogee's Facebook/Instagram ads strategy ...& how he was captured by pirates in his previous career!

Listen to hear the rest ;-)