eCommerce on Fire
Creating a luxury skincare brand with Ogee Co-founder Alex Stark
by Adam Kitchen
We sat down with Alex Stark, co-founder of Ogee, a luxury skincare brand in the e-commerce space: https://ogee.com/ Alex discusses with Adam: - How he entered eCommerce with his two co-founders with zero experience in the space - His struggles at the beginning with a custom-built website that didn't perform as he wanted it to. - Why migrating to Shopify allowed them to scale - How to avoid being burnt by freelancers, gurus and agencies and find competent people to help scale your business - His favourite marketing strategies that have helped Ogee grow - Ogee's Facebook/Instagram ads strategy ...& how he was captured by pirates in his previous career! Listen to hear the rest ;-)
Obvi CEO & Co-Founder Ronak Shah sits down with Magnet Monster Co-Founder Adam Kitchen to discuss building a D2C collagen supplement brand. Ronak shares: -How his agency background helped him launch his e-commerce brand -How he uses surveys to create new products and flavours for Obvi's growing product range -How Facebook Groups have helped create a core community to propel the brand's mission statement forward -How Obvi uses email marketing & SMS Marketing in a harmonious manner to nurture customers and increase lifetime value -His preferred tech stack for growing Obvi on Shopify