How do you Measure the True Value of Each Customer Relationship

The podcast episode titled "Customer Relationships: What Are They Worth?" delves into the importance of identifying and nurturing good customer relationships for business growth.

In this episode you will:

1. Learn the criteria for assessing customer relationships
2. Distinguish between partners and transactional clients
3. Understand the significance of creating an ideal client profile (ICP)
4. Develop a scoring system to evaluate customers' fit and value.

The conversation explores various factors, including financial aspects, relationship depth, and service quality, that contribute to determining the ideal customer. Hosts Michelle and Dasha stress the benefits of maintaining strong customer loyalty and how it leads to sustainable revenue growth and organizational success. Throughout the episode, they u ...