Everyday Excellence

by Todd Baldwin

Season 1

Roofing Entrepreneurship: Building a Customer-First Home Services Business with Chris Black

In this episode of Everyday Excellence, host Todd Baldwin interviews Christopher Black, owner of Mighty Dog Roofing of Waynesboro. Christopher shares his unconventional journey from a 35-year career in IT, cybersecurity, enterprise sales, and consulting to building a thriving home services business focused on creating long-term wealth through entrepreneurship. He explains why he chose the franchise model, how his philosophy that “the first to educate wins” has become the foundation of his customer-first sales approach, and why educating homeowners creates stronger trust than traditional selling. Todd and Christopher also explore the realities of growing a family-run business, scaling across Pennsylvania, Maryland, and West Virginia, leveraging digital marketing strategies like Google Local Services Ads, SEO, social media, and AI, and adapting to the rapidly changing landscape of customer acquisition. Mighty Dog Roofing of Waynesboro website: https://www.mightydogroofing.com/waynesboro-pa/⁠

S1 · E47

Jul 2, 2026

1:00:34

Entrepreneurial Leadership: Scaling Trades Businesses Through Coaching with Mitch Smedley

In this episode of Everyday Excellence, host Todd Baldwin interviews Mitch Smedley, founder of Trade Wins Consulting and co-owner of Smedley Plumbing. Mitch shares how he launched a plumbing company during the uncertainty of 2020, grew it into a successful business, and sold a majority stake just five years later—all while building a coaching business dedicated to helping trades entrepreneurs scale with confidence. Mitch also breaks down practical marketing strategies that helped increase average ticket values through video-first content, explains how to accurately measure marketing performance, and offers valuable lessons on preparing a business for sale, avoiding common acquisition pitfalls, and creating long-term enterprise value. Trade Wins Consulting website: https://tradewinsconsulting.com

S1 · E46

Jul 1, 2026

59:48

Entrepreneurial Discipline: Growing a Roofing Business Through Consistent Execution with Jason Nemis

In this episode of Everyday Excellence, host Todd Baldwin interviews Jason Nemes, Founder & CEO of Summit Solutions Roofing & Construction. Jason shares his unconventional journey from network marketing to building one of the fastest-growing roofing companies in Texas, revealing how personal development, disciplined leadership, and a commitment to integrity have fueled the company’s rapid expansion. He discusses the competitive realities of the roofing industry, why door-to-door sales and relationship building continue to outperform many digital marketing tactics, and how his PAID core values—Positivity, Adaptability, Integrity, and Discipline—shape every aspect of his business. Jason also reflects on overcoming addiction, surviving a life-changing heart attack, investing in mentorship, and building a culture that prioritizes accountability, resilience, and long-term growth. Whether you’re an entrepreneur, sales professional, or business owner, this episode offers practical insights on scaling a business, developing high-performing teams, and staying committed to excellence through every challenge. Summit Solutions Roofing & Construction website: https://roofsbysummit.com (roofsbysummit.com⁠)

S1 · E45

Jun 29, 2026

35:35

Roofing Business Growth: Scaling Through Systems and Franchising with Tim Kanak

In this episode of Everyday Excellence, host Todd Baldwin interviews Tim Kanak, President and Owner of Perkins Roofing Corp. Tim shares his remarkable journey from aspiring educator to transforming a small, family-owned roofing company into a multi-branch business with a growing franchise model. He explains how modernizing operations, implementing scalable systems, and building a culture rooted in accountability, transparency, and communication helped drive the company’s rapid growth. Tim discusses the unique challenges of roofing in Florida, the importance of maintaining quality over competing on price, lessons learned through entrepreneurship, and how proven systems have enabled successful expansion into new markets through franchising. Perkins Roofing Corp. website: https://perkinsroofing.net

S1 · E44

Jun 26, 2026

54:51

Plumbing Business Growth: Building a Residential Service Company with Kassandra Hornik

In this episode of Everyday Excellence, host Todd Baldwin interviews Kassandra Hornik, owner of Honey Go Fix It, a residential plumbing company based in Dayton, Ohio. They explore what it really takes to build and scale a home service business from the ground up, including the realities of launching a company and initially struggling with zero inbound calls, and the marketing systems required to generate consistent demand through channels like Google Local Services Ads and pay-per-click advertising. Kassandra also breaks down how focusing on operational excellence and staying disciplined about service offerings—rather than expanding too quickly into new trades like HVAC or commercial work—can directly impact profitability and long-term stability. Honey Go Fix It website: https://www.honeygofixit.com

S1 · E43

Jun 21, 2026

51:37

Contractor Leadership: Building Scalable Service Businesses with Brent Garrett

In this episode of Everyday Excellence, host Todd Baldwin interviews Brent Garrett, entrepreneur, business coach, author, and president of Sirius Plumbing & Air Conditioning, Inc. Brent shares practical lessons from building, scaling, and selling businesses, explaining how entrepreneurs can successfully navigate the challenging stage between startup and sustainable growth. The conversation explores the importance of developing repeatable systems, building a strong company culture, and transitioning from being the person who does everything to becoming a leader who empowers a high-performing team. Brent also discusses why business owners must prioritize strong sales, effective leadership, strategic planning, financial discipline, and exit planning to build companies that create long-term value. Sirius Plumbing & Air Conditioning, Inc website: https://www.siriuspac.com/

S1 · E42

Jun 19, 2026

54:28

Residential Plumbing Growth: Scaling a Family Service Business with Jeremy and Joy Griffin

In this episode of Everyday Excellence, host Todd Baldwin interviews Jeremy and Joy Griffin, owners of Griffin Plumbing, Inc. and NuFlow Central Coast. They discuss how they transformed a long-running family plumbing company into a thriving residential service business while building a strong company culture focused on leadership, training, and customer experience. Jeremy and Joy share lessons learned from transitioning away from new construction into residential service, the importance of delegation and hiring the right people, and how systems, coaching organizations, and leadership development helped them scale the business over the last two decades. The conversation also explores the evolution of home service marketing, including online reviews, Local Service Ads, AI-driven search visibility, and adapting to changing customer behavior in the digital era. Griffin Plumbing, Inc. website: https://griffin-plumbing.com NuFlow Central Coast website: https://www.nuflowcentralcoast.com

S1 · E41

Jun 14, 2026

55:02

Family Plumbing Business Growth: Building Service Operations and Culture with Michael Budd

In this episode of Everyday Excellence, host Todd Baldwin interviews Michael Budd, owner of Budd’s Plumbing, Heating & Cooling. They explore how a family-run trade business evolved from decades in new construction into a modern, service-focused operation built for scalability, trust, and operational efficiency. Michael shares how shifting away from construction allowed the company to focus on higher-control service work, while also expanding into HVAC to create new growth opportunities and improve customer reach. The discussion also dives into the importance of building measurable marketing systems with true ROI tracking, enabling data-driven decisions that eliminate guesswork from lead generation. The episode highlights how culture, trust, and education-driven customer service play a critical role in sustaining long-term business success in the trades. Budd’s Plumbing, Heating & Cooling website: www.buddsplumbing.com

S1 · E40

Jun 11, 2026

44:37

Home Services Scaling Strategy: Building a Data-Driven HVAC Empire with Mehdi Khachani

In this episode of Everyday Excellence, host Todd Baldwin interviews Mehdi Khachani, owner of Sunny Bliss Plumbing and Air. The conversation dives deep into the modern transformation of the HVAC and plumbing industry, highlighting how private equity roll-ups, acquisition-driven growth, and operational scalability are reshaping the trades. Mehdi also breaks down how Sunny Bliss uses data-driven decision-making, weekly P&L tracking, and structured systems to manage high job volume and improve efficiency. A major focus of the episode is digital marketing strategy, including the role of Google Business Profile optimization, PPC, Local Service Ads, and long-term SEO as critical drivers of high-intent lead generation. Sunny Bliss Plumbing and Air website: https://sunnybliss.com

S1 · E39

Jun 5, 2026

48:22

Commercial HVAC and Plumbing Contracting: Scaling a 70-Year Family Business with Matt Blauch

In this episode of Everyday Excellence, host Todd Baldwin interviews Matt Blauch, President and owner of Blauch Brothers, a multi-generational mechanical contracting company specializing in commercial HVAC, plumbing, and industrial construction services. They explore how Blauch Brothers has evolved from a small family plumbing business founded in 1954 into a 145-person organization serving Virginia and West Virginia, while maintaining its core values across three generations of leadership. Matt shares insights into navigating a family business transition, including how he and his brother stepped into ownership roles while their father prepared for retirement, and how implementing the Entrepreneurial Operating System (EOS) helped structure leadership, improve accountability, and scale decision-making across departments. The conversation also dives into the company’s culture-first hiring philosophy, emphasizing integrity, accountability, and long-term fit over technical experience alone, as well as the importance of standing behind their work—even when it means fixing issues well beyond warranty periods. Additional themes include commercial project growth, including major builds like Buc-ee’s, and the importance of aligning marketing, reputation, and service quality to generate sustainable demand. Blauch Brothers website: https://blauchbrothers.com

S1 · E38

Jun 4, 2026

55:14

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