In this episode of Everyday Excellence, host Todd Baldwin interviews Mitch Smedley, founder of Trade Wins Consulting and co-owner of Smedley Plumbing.

Mitch shares how he launched a plumbing company during the uncertainty of 2020, grew it into a successful business, and sold a majority stake just five years later—all while building a coaching business dedicated to helping trades entrepreneurs scale with confidence.

Mitch also breaks down practical marketing strategies that helped increase average ticket values through video-first content, explains how to accurately measure marketing performance, and offers valuable lessons on preparing a business for sale, avoiding common acquisition pitfalls, and creating long-term enterprise value.

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